Mix it up

Today I literally stopped, as silly as it sounds, in my tracks when I saw G-STAR RAWs new campaign. The combination Liv Tyler- G-STAR-Anton Corbijn made me have to look twice.
Now, G-STAR has never, despite actual efforts, made me very excited about their products and although their campaigns are not bad they're also a bit bland. Corbijn, on the other hand, is one of my absolute favourite photographers whose photographs I never tire of looking at! Liv Tyler is cute, I guess, and Corbijn is known for photographing celebrities, especially in this black and white solemn style so that makes sense. But how did this collaboration come into being? Is G-STAR really credible as arty just because they're accustomed to using black and white in their campaigns and now do it with borrowed credibility?
Anyway, it's not bad, so enjoy!